âThree years ago, that wasn’t happening,â Kevin Trotman, associate product manager of global collaborations at New Balance, said in an interview. âThat says a lot about Salehe and our other partners – people are very excited about it because they trust him. He’s been proven to the point where it’s like, OK, it’s gonna be fire, what whether it be.
His first collaboration with New Balance was a bright, burnt orange fur sneaker he called âPeace Be the Journeyâ. This year’s collaboration was a pair of lime green, cerulean blue and beige leather which he named âWater Be the Guideâ.
And it has another highly anticipated shoe release in December – a collaboration with Crocs. Its design is a significant change for the brand: lines, not holes, flow in a wavy pattern and wrap around the design.
âThe fingerprint is my brand identity,â said Mr. Bembury. âIt is very closely related to the grain of the wood, which I really like, and evokes the organic lines of a fingerprint. “
He is the first designer to completely reconfigure the style of Crocs. In July, when Mr. Bembury shared the design on social media, the photo was re-shared by news sites like Complex and its post quickly racked up over 70,000 likes.
While several celebrities, including Justin Bieber, Bad Bunny, and Saweetie, designed Jibbitz to plug into Crocs holes, Mr. Bembury first created a new mold that included a heel catch secured with a strap, for the first time. The new iteration, called the Pollex, comes in three muted tones: spackle, a plaster-like shade; menemsha, which looks like cafÃ© con leche; and the cucumber, a deep olive.