Bollinger named AD Assistant for Creative/Digital Media


MORGANTOWN, W.Va. – West Virginia University Intercollegiate Athletics Department named Bollinger Clay as Deputy Sports Director for Creative/Digital Media.

He will lead and oversee creative video content, the department’s social media platforms, and overall digital news strategies while working to increase West Virginia fan engagement nationally. Additionally, he will manage the multiple official West Virginia websites and provide entertaining content across all platforms.

Coming to Morgantown in March 2021, Bollinger spent the last year on the WVU Coach football team Neal Brown where he was Director of Recruitment Strategy.

With Mountaineer football, he worked with the scouting and creative teams to maximize opportunities and implement the best strategy to promote the head coach and the football program to rookies and the fan base. He also established social media strategies for the head coach to market the program nationally.

Working with the WVU Football Creative Team, Bollinger produced creative materials used for recruiting. He has also directed and built presentations and digital content for the overall advancement of West Virginia football.

Prior to WVU football, Bollinger served as director of content recruiting for the Tennessee football program from 2018-21. He developed a creative social media communications and recruiting strategy for the program in coordination with fan relations. media, marketing, broadcast, photography, compliance, recruiting, creative service and executive staff. He created engaging social media content designed to reach top recruits nationwide.

Prior to Tennessee, Bollinger was a graduate assistant in Clemson’s sports communications department in 2017-18. He assisted in the production and operations of the social media video. He was the designated editor for @ClemsonFB, the most followed college football account in the country at the time. He was part of the department team that developed and implemented the strategy and digital content for the college sports social media accounts.

While attending Kentucky as an undergrad, he worked as a student football assistant with the Wildcat program. He has created digital content for @UKStoopsTroops, the team’s recruitment account, and @UKFootball, the team’s main account. He has designed recruiting materials and helped recruit on campus events and operations.
A native of Louisville, Kentucky, Bollinger earned his bachelor’s degree in Integrated Strategic Communications/Creative Pathway from Kentucky in 2017. He earned his master’s degree in Parks, Recreation and Tourism Management from Clemson in 2020.


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