The 2021 Photography Show: everything you need to know about the super event


He is back! The Photography Show 2021 & The Video Show 2021 returns home to the NEC in Birmingham, England from September 18-21, 2021.

Last year’s physical event has been replaced by a virtual event because of you-know-what, but The Photography Show & The Video Show will return to a live, in-person imagery extravaganza next month. – and is a must-attend event for photographers and videographers of all levels, from enthusiastic enthusiasts to working professionals.

Over 150 of the industry’s leading brands will be exhibiting at the show, including Canon, Sony, Nikon, Fujifilm, Olympus and Sigma, allowing you to chat with industry experts, watch kit demos and take advantage of exclusive discounts on the show where you can make serious savings.

There will also be a dedicated program of live lectures, masterclasses and presentations, topped off by the Super Stage – where you can see headliners like Rankin and Brooke Shaden share their stories, ideas and expertise – as well as free lectures and demos featuring working professionals, product experts and YouTube personalities like Gavin Hoey and Jimmy Cheng.

Away from the hustle and bustle of exhibitor booths, you can check out a selection of galleries, including the UK debut of Fujifilm’s Printlife exhibition, Comedy Wildlife Photography Awards finalists, GuruShots’ Solo Single Subject exhibition. and many others.

For more details on everything going on at the show, visit The Photography Show’s website, but here’s a rundown of what you can expect …

The 2021 Exhibitors Photography Fair

Over 150 of the industry’s top brands will be exhibiting at the show, so you’re sure to come away inspired, educated and excited to take all aspects of your photography, video and editing to the next level.

Manufacturers such as Canon, Sony, Nikon, Fujifilm and Olympus will showcase their latest cameras, lens specialists such as Sigma, Samyang and Tamron will showcase their best optics, editing experts Affinity and Skylum will showcase their post-production tools from point. , and the Rotolight and Lumcube lighting assistants will help you see the benefits of additional lighting.

See the current list of exhibitors

If you are interested in joining an association, you can discuss with the Royal Photographic Society, the Master Photographers Association and the Societies of Photographers the benefits of becoming a member of an industry body.

And of course, if you’re looking to get some show deals, apologize to your loved one for the purchases you’re about to make and come over to see CameraWorld, London Camera Exchange and Wex Photo Video for discounts. exceptional events and an exclusive show. -only offers.

When is the 2021 photography fair?

(Image credit: Digital Camera World)

The Photography Show 2021 & The Video Show 2021 will take place from Saturday September 18 to Tuesday September 21, 2021, at the National Exhibition Center in Birmingham, UK. The event will be open from 9:00 a.m. to 5:00 p.m. daily.

When can I get tickets for The Photography Show 2021?

Tickets for The Photography Show 2021 are available now, with free passes available to professionals or members of the trade (who derive the majority of their income from photography or videography).

Free passes are also available for students on Tuesday, September 21, to support the next generation of imagers and ensure they can take advantage of all the event has to offer.

Book your ticket for the photography fair

If you have purchased tickets for the 2020 show, you will receive a replacement ticket for this year’s event at no additional cost. You should have received an email about this in June, but if not, you can have your ticket reissued here.

What COVID measures are in place?

What COVID measures are in place?


Face cover

Contactless if possible

Provision of hand disinfection stations

Social distancing space


Air quality and ventilation

In accordance with government guidelines, the NEC provides the optimal amount of fresh air to the site to minimize the risk of transmission of COVID-19. This includes a recent and full return to service of mechanical ventilation equipment and filtration upgrades to ensure clean and safe airflow throughout the NEC. All areas are also supplemented with natural ventilation through the opening of doors and windows if necessary.


Make sure you have your COVID-19 pass

The NEC will implement COVID-19 status checks at building entry points. Please be prepared to show proof of your status upon arrival.

The accepted proof of status includes:



If you’d rather not use the app or don’t have a smartphone, you can get an NHS COVID-19 Pass Letter (proving vaccination status only) by calling 119 or visiting the NHS website.

Make sure you are symptom free

If you have any of the recommended symptoms of COVID-19, please do not come to the site. If anyone in your household is showing symptoms of COVID-19, please follow government guidelines.

Pre-book your event tickets

Please register or reserve your tickets for the show in advance and have your ticket or badge ready to present at the entrance to the show.

Pre-book your event parking

This eliminates the need to queue or use on-site payment machines. And pre-booking will also save you money! Pre-book parking here

Pack your face cover

NEC registration

Use hand sanitizer frequently

Keep an eye out for signage

We will ask visitors to pay attention to site guidance and directional signage. Signage around the venue and event may require the use of masks and hand sanitizer in certain areas.

What if I can’t make it to the Photography Show 2021?

(Image credit: Avenir)

While nothing replaces being at the show itself, you can stay on top of what’s going on by following the official Facebook, Twitter and The Photography Show & The Video Show Instagram channels.

Digital Camera World will also be there, live every day bringing you all the photo news, so be sure to keep us favorites and stay up to date by following us on. Twitter , by liking our Facebook page, and by subscribing to our daily newsletter.


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